Next Camp is at – Hilton, Surfers Paradise, 17 – 19 October 2022

What are you doing to Add More Value to your Valued Customers?

Here is something to ponder. By the way we are not suggesting that you do something like this. The article is to get you thinking what else you could be doing with your business. Remember, you have a great business and you have many fantastic customers. So consider, what other value that you can offer those customers. It must be something that you would be able to do well and create heaps of value for them.

How interesting would that be?

Have you ever considered what other areas you could help your valued customers in?

Here is a great article on one of the ways Disney is looking to diversify itself.

Article is written by Alison Durkee, who is a New York-based journalist covering breaking news at Forbes.

Disney Launching New Residential Communities For Fans

Disney’s theme park division is developing master-planned residential communities that the company claims will meet demand from fans looking for “new ways to make Disney a bigger part of their lives,” the latest project in the Mouse House’s decades-long efforts to expand into residential development.

KEY FACTS

“Storyliving by Disney” communities will be master-planned by Disney Imagineers, who design the company’s theme parks, and Disney employees will operate the community associations, the company announced recently.

The communities will feature clubs where residents can participate in entertainment, wellness activities and seminars.

The first one, a 618-acre community called Cotino, will be built in Rancho Mirage, California, with DMB Development.

Disney plans to build residential houses—including a neighborhood dedicated for those ages 55 and up—and a mixed-use district that includes shopping, dining, a beachfront hotel and beach park, as well as a 24-acre “grand oasis” lagoon.

Additional community locations are “under exploration for further development,” the company said

CRUCIAL QUOTE

“As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving,” Josh D’Amaro, chairman of Disney Parks, Experiences and Products, said in a statement.

TANGENT

Disney also operates a community of houses called Golden Oak on Walt Disney World property in Florida. They’re geared toward higher-income Disney lovers: Local realtors estimate the homes there typically sell for anywhere between $1.5 million and $10 million.

KEY BACKGROUND

Storyliving by Disney marks the latest chapter in the company’s residential efforts, which began in the 1960s when the late Walt Disney announced his plans for the Experimental Prototype Community of Tomorrow (EPCOT), an ambitious planned community that was meant to be the centerpiece of what’s now Walt Disney World. The plans for EPCOT were shelved after Disney died in 1966—with the name instead being used for Walt Disney World’s second theme park—but the company dove back into residential development in the 1980s and 1990s with the planned community of Celebration, Florida. Celebration, a small town designed by Disney to have a nostalgic feel, opened in 1996 and was similarly developed and operated by Disney initially, but the company sold much of its stake in the town in 2004 to a private investment firm. Homeowners have complained for decades of shoddy construction requiring expensive repairs, and Disney also drew criticism for a lack of diversity in the town’s population.

 

 

 

 

 

 

 

 

Concept art of the town center at Disney’s Cotino community in Rancho Mirage, California.

 

 

 

 

 

 

 

 

 

The member clubhouse in Disney’s Cotino community.

 

 

 

 

 

 

 

 

 

 

The beach area at Disney’s Cotino community.

How interesting is that article?

Like we said at the beginning of this piece, we are not saying that you should be doing something this large. The article is something to get you thinking differently and considering opportunities and to get you thinking laterally. There are so many ways to create more value for your valued clients, you just need to think about it and come up with ideas. Involve your team and make it fun and you would be amazed at what some brainstorming can achieve.

One of the things we spend some time on at the Global Business Camp (coming up from the 17th to the 19th of October 2022) is other ways that you can create value to your already happy customers. You should be considering coming along with as many of your key team as possible and working on your business for the 3 days.

Find out more – www.globalbusinesscamps.com.au

Register and receive VIP rates by using this special code and entering that in the coupon code are of the registration form – “SMITHINKMEM”. Full rate is $3,300 pp but VIP rates are ONLY $1,980 pp. This could well be the best investment you make for your business. Also, pay before 30 June and get a 100% tax deduction in your 2022 tax.

Registration link –  https://globalbusinesscamps.com.au/register-now/