Paul Roos

Are you the leader that you wish you had?

Following a legendary career in AFL, achieving success as both a player and a coach across 20 years, Paul brings his leadership skills to Performance By Design as Head Coach and Director of Brand, through all of his public facing engagements for the business.

Beginning as a 16-year-old at Fitzroy F.C., Paul would eventually finish his playing career at Sydney Swans where his love for high performance dialogue was instrumental to his coaching success. His revolutionary approach to player feedback and recognition was pivotal in building the much-revered ‘Bloods Culture’. In 2005, Paul coached the Swans to their first premiership in 72 years, an achievement that elevated him to AFL Legend status.

In 2013, Paul was appointed Head Coach of the Melbourne Football Club, where he implemented the same performance model used at the Sydney Swans. A rejuvenated culture saw Melbourne resurrected from an underperforming club to a competitive team pushing for finals.

Since becoming a co-founder of PBD in 2017, Paul has successfully transposed the leadership and culture lessons he has driven through his sporting experiences and successfully delivered them to the corporate market. His commercial insight and determination to derive bottom-line success through culture change is a feature of the PBD program.