How to get customers to talk about you and want to do business with you
Here is a great example of how to have customers, clients and patients wanting to deal with you – one that has been taken to the next level by Stew Leonard’s Dairy in the USA.
Customers love hearing the story behind the business from whom they buy
Customers want to know the story behind the brand. Stew Leonard’s Dairy in the United States are in the Guinness Book of Records for the highest dollar sales per square metre, so obviously they know what works. You will find many short videos on how Stew Leonard’s works. It is all about having fun at work, personalising and relationship building. Trust me this works. You need to understand that people buy because of ‘people’ more than they buy a product or a service.
It is a proven fact that – ‘relationships work’.
So let me say that again – you must understand that people buy because of ‘people’ more than they buy a product or a service. We are all in the people business no matter the industry. If we create a great environment people will want to work with us and then in turn people will want to deal with us and buy from us. So we ARE in the people business.
Source: From Stew Leonard’s Dairy Website
A great product, relevant message and standout service aside, customers want to see a face to instil trust and transparency in the business. They want to know the people they’re investing their time and hard earned money into. The want to see someone who cares about them and with whom the buck stops when things go wrong.
When you think of Stew’s you think of the people who work there and how they love what they do and sell.
This simple strategy makes you stand out from the competition. Trust me, even the slightest difference makes us stand out from our competitors. The key is to be different so you can win.
Here are 4 great ways to put a friendly face to your business
Tip 1 – Put your picture on the website
Put a face to your brand, your face. Let people get to know you, the person behind the business so they empathise with you.
Tip 2 – Showcase your team at every opportunity
Don’t stop at getting your face out there, put team members forward too. Businesses today are more reliant on personal relationships than ever, so the more people your brand is associated with the better. Newsletters, blogs, social media, industry events… take team members with you and spread your message. Take every opportunity. Build your business with this as part of your strategy.
Tip 3 – Talk to customers
Engage with customers on social media, questionnaires, feedback forms, team advisory boards etc and at every opportunity in the course of business. Again, it’s all about getting them to know you and what you’re about. Nothing makes or breaks a brand like personal experience.
Tip 4 – Step outside the business
Don’t limit your ‘face’ to within the business either. Get in the mix with industry groups, chat forums and networking events. It doesn’t have to be a drain on your time, just do what you can accommodate and do it well. Being proactive in the industry outside your business speaks volumes for what goes on within it.
We can learn valuable lessons from the team at Stew Leonard’s Dairy, they have:
- Strong core values for their team and customers
- Strong vision – what they wanted the business to be and look like
- A well known mission – To create happy customers… by selling the freshest products at the best prices in a friendly, fun atmosphere!
These days you have to advertise approximately 14 times before people will ask for more information, 15 years ago it was only 4 times. Customer engagement has become more challenging.
So get out there and put a face behind your brand. It’s one of the cheapest, easiest and most effective points of differentiation available.
Come along to our next Global Business Camp (GBC) from 24-26 February, 2025 at Crowne Plaza, Surfers Paradise and find out all about the strategies to get more customers of the type you want and get them to keep coming back more often. Find out more or register now at www.globalbusinesscamps
There are a number of ‘secrets’ that you will find out about at the GBC about ‘How to get customers to talk about you and want to do business with you’.
This one is called the 5 Key Business Building Strategies™ that everyone in business needs to implement consistently.
Attend the 3-day Global Business Camp (24-26 February, 2025 at Crown Plaza Hotel, Surfers Paradise) and work on ALL the key drivers of small to medium businesses.
We guarantee that when you have completed the program, you will not only have the tools to re-engineer your business, but the confidence and vision to implement the changes necessary. We’re so confident, we’ll give you your money back if you can honestly say you didn’t get value for your investment in the Camp.