You work hard to build your business. What are you building for yourself?

For many SME owners, their business becomes the centre of their financial world.

  • They invest money back into it.
  • They invest enormous amounts of time into it.
  • They take risks, employ people, solve problems and spend years building something they hope will eventually provide financial security for themselves and their families.

But there is another question worth asking.

What are you building outside your business?

For some Australians, residential property can form part of the answer.

But successful property investing isn’t simply about buying a property and hoping its value goes up.

IFP Advisory (GBC 2027 Corporate Partner) takes a very different approach.

Their philosophy is straightforward:

Don’t start with the property. Start with the strategy.

Property investing shouldn’t begin with a property

It is remarkably easy to become distracted by property.

A new development appears.

Someone tells you about the next growth suburb.

A friend has just made money somewhere.

An advertisement promises an investment opportunity you apparently shouldn’t miss.

And suddenly the conversation becomes:

“Should I buy this property?”

IFP Advisory believes there is a much more important question that needs to come first:

“What am I actually trying to achieve?”

Only when you understand your objectives, financial position, timeframe, capacity and investment strategy can you begin considering what type of property might be appropriate.

Sometimes that process will point towards a particular investment.

Sometimes it may suggest a completely different property.

And sometimes good advice may mean deciding that now isn’t the right time to buy at all.

The property should fit the strategy.

The strategy shouldn’t be created to justify the property.

Know your numbers

There is a phrase you will hear regularly from the IFP Advisory team:

Know your numbers.

Because property investing is ultimately about considerably more than whether you like a house, suburb or floorplan.

  • What does the investment look like financially?
  • What happens to the cash flow?
  • How does borrowing fit into the strategy?
  • What assumptions are being made about growth?
  • What happens if circumstances or market conditions change?

And how does one investment affect your ability to make the next decision?

IFP Advisory uses research, financial modelling and scenario analysis to help investors understand those questions before making important investment decisions.

Their approach is designed to take some of the emotion out of property investing and replace it with education, analysis and strategy.

That is something we strongly believe in at Global Business Camps too.

Make decisions based on numbers, not noise.

Property investing is a business

There is another idea within IFP Advisory that we think will resonate strongly with business owners.

Think about property investing as a business.

A good business owner wouldn’t make a major investment simply because somebody told them it was a great opportunity.

  • They would investigate it.
  • They would understand the numbers.
  • They would consider the risks.
  • They would determine how it fits their strategy.
  • They would think about the long term.

Property investment deserves exactly the same discipline.

The objective isn’t simply to own more properties.

The objective is to progressively build assets that support your longer-term financial goals.

That distinction matters.

Advice before acquisition

IFP Advisory was established in 2012 by John Tsoulos, bringing together two areas in which John had considerable experience: accounting and property.

As a Chartered Accountant, CPA and Qualified Property Investment Advisor, John saw the need for a more considered approach to property investing, one that looked beyond the transaction and considered the investor’s broader financial circumstances and objectives.

Today, John works alongside Qualified Property Investment Advisor Frank Pennisi to help clients develop and implement long-term property investment strategies.

IFP Advisory is an accredited member of the ASPIRE Property Advisor Network, and both John and Frank are members of the Property Investment Professionals of Australia.

That professional foundation is important because property investing can involve some very significant financial decisions.

People deserve to understand what they are doing and why they are doing it.

From first investment to building a portfolio

Not everybody who approaches IFP Advisory is an experienced property investor.

Some clients are considering their first investment and don’t know where to begin.

Others already own property but want greater clarity around what their next move should be.

Some are looking to progressively build a portfolio over many years.

The circumstances may be different, but the underlying process remains disciplined.

  • Understand where you are.
  • Understand where you want to go.
  • Develop the strategy.
  • Know your numbers.
  • Then identify investments that fit.

That is a very different proposition from simply being shown a property and encouraged to buy it.

Building wealth beyond the business

For business owners in particular, there can be another reason to think seriously about personal wealth creation.

Your business may be one of your greatest assets.

But it doesn’t necessarily need to be your only significant asset.

Over time, a carefully considered property investment strategy may provide an opportunity to build wealth outside the business and create another pillar supporting your family’s longer-term financial future.

That doesn’t mean property is automatically right for everyone.

And it certainly doesn’t mean buying any property at any price.

It means understanding whether property has a role within your own long-term strategy and, if it does, approaching it with the same discipline you would apply to an important business decision.

Proud to have IFP Advisory in the GBC community

Global Business Camps is about helping people build better businesses.

But ultimately, there is a reason people want to build better businesses.

They want choices.

They want security.

They want opportunities for their families.

And they want the years of effort they put into their businesses to contribute to something bigger.

That makes the wealth creation conversation an important part of our broader GBC community.

We are extremely grateful to have IFP Advisory as a Corporate Partner of the 2027 Global Business Camp and to have John, Frank and the IFP Advisory team sharing their property investment knowledge and experience with our community.

So here is the question we’d encourage business owners to consider:

You’re working hard to build the value of your business. What are you doing to build your personal wealth alongside it?

You don’t need to have the answer today.

And you certainly don’t need to begin by looking for a property.

Begin with a conversation.

Take a look at IFP Advisory and discover how a strategy-led approach to property investing could potentially form part of the future you’re working so hard to build.

Visit ifpadvisory.com.au to find out more.

Looking for solutions to make your business thrive?

Click the link below to Register for our 3-day Camp from 1–3 March, 2027 to learn strategies to finally get your business under control.

https://globalbusinesscamps.com.au/camps-events/register-for-the-2027-camp/

Or if you are unsure, book a discovery call with John Tsoulos on (08) 8423 6177 to learn how this fantastic event could be just what you have been looking for.