Making the sale is only half the job
There is a moment every business owner enjoys.
You win the customer. You deliver the work. You send the invoice.
Job done?
Not quite.
Because until that invoice turns into money in your bank account, the job isn’t financially complete.
For many businesses, that gap between doing the work and getting paid creates one of the most persistent frustrations in business.
It also creates a cash flow problem.
smartAR (GBC 2027 Corporate Partner) has been helping businesses solve that problem since 2006.
Specialising in accounts receivable and business cash flow solutions, smartAR works with businesses across Australia and New Zealand to help them get paid faster, reduce debtor days and create more predictable cash flow.
And that makes their expertise particularly relevant to the Global Business Camps community.
Profit doesn’t pay the bills. Cash does.
A business can be profitable on paper and still find itself struggling for cash.
- You can have plenty of work.
- You can be issuing invoices.
- Your profit and loss statement can look healthy.
But if customers aren’t paying those invoices quickly enough, the cash isn’t there when the business needs it.
Meanwhile, wages still need to be paid.
Suppliers still expect payment.
Rent, tax, insurance and finance commitments don’t disappear.
And growth itself often requires even more cash.
At Global Business Camps, we spend considerable time helping business owners understand the importance of cash flow because it is one of the fundamental building blocks of a strong business.
smartAR approaches the issue from a particularly important angle:
How efficiently are you converting the money customers owe you into cash?
Stop being your customers’ bank
There is a simple question worth asking.
How much money is currently sitting in your debtors ledger?
Because that money belongs to your business.
You have already done the work, supplied the product or delivered the service. Yet every additional day an invoice remains unpaid effectively means your business continues financing that customer.
Multiply that across dozens or hundreds of invoices and the amount of cash tied up can become significant.
smartAR specialises in helping businesses improve that process.
Their solutions range from accounts receivable consulting and outsourced Virtual Ledger Management through to fee funding, flexible payment options, digital payment solutions and technology designed to make the entire collection process more efficient.
The objective is straightforward:
Get the cash your business has earned into the business sooner.
Make it easier for customers to pay
Improving accounts receivable isn’t necessarily about becoming more aggressive with customers.
In fact, smartAR’s approach highlights something quite different.
Sometimes better cash flow comes from making it easier for customers to pay.
- Their fee funding solutions can allow clients to pay professional fees by instalments while the business receives its money upfront.
- Their digital payment solutions make payment simpler and more accessible.
- And their accounts receivable services help create consistent follow-up processes rather than allowing overdue invoices to disappear into an increasingly uncomfortable pile of debtor calls that somebody eventually has to make.
That can benefit both sides of the relationship.
The business gets paid sooner.
The customer has clearer and more flexible payment options.
And staff spend less valuable time chasing outstanding accounts.
Put systems around getting paid
There is another reason smartAR fits particularly well with the thinking behind Global Business Camps.
Good businesses don’t leave important outcomes to chance.
They build systems around them.
Accounts receivable should be no different.
smartAR’s Virtual Ledger Management service can augment or replace an existing accounts receivable function, providing businesses with a structured and scalable approach to managing outstanding accounts.
Technology is increasingly playing a role too.
Their CollectPlus platform brings together automated workflows, customer communication, payment options and debtor reporting.
They have even introduced Lucy, an AI-powered accounts receivable specialist designed to make calls, send messages and consistently follow up outstanding accounts across multiple communication channels.
The technology may be sophisticated.
But the business principle behind it is wonderfully simple.
Invoice. Follow up. Get paid. Repeat.
And do it consistently.
Better cash flow creates choices
There is another side to improving accounts receivable that is sometimes overlooked.
Getting paid faster isn’t simply about having more money sitting in the bank.
- It gives a business choices.
- Cash can fund another employee.
- It can purchase equipment.
- It can reduce debt.
- It can finance marketing.
- It can provide a buffer when conditions become difficult.
And it can give a business owner the confidence to pursue an opportunity when one appears.
That is why reducing debtor days can have an impact well beyond the accounts receivable function.
Better cash flow can help create a stronger business.
Proud to have smartAR in the GBC community
Global Business Camps is about helping business owners understand the levers they can pull to build stronger, more profitable and more valuable businesses.
Cash flow is one of those critical levers.
That makes smartAR and its specialist knowledge of accounts receivable a natural fit within the Global Business Camps community.
We are extremely grateful to have smartAR as a Corporate Partner of the 2027 Global Business Camp and to have their cash flow expertise contributing to our broader GBC community.
So here is the question we’d encourage every business owner to ask:
How much of your cash is currently sitting in somebody else’s bank account?
If the answer is more than you would like, perhaps it is time to take a closer look at the way your business manages accounts receivable.
smartAR has a range of practical resources, cash flow tools and specialist solutions designed to help businesses get paid faster and build more predictable cash flow.
Take a look at smartAR and discover what improving your accounts receivable process could do for the cash flow of your business.
Visit smartar.com to find out more.
Looking for solutions to make your business thrive?
Click the link below to Register for our 3-day Camp from 1–3 March, 2027 to learn strategies to finally get your business under control.
https://globalbusinesscamps.com.au/camps-events/register-for-the-2027-camp/
Or if you are unsure, book a discovery call with John Tsoulos on (08) 8423 6177 to learn how this fantastic event could be just what you have been looking for.
